Welcome Back Everyone! It’s Friday, June 6th. (& I’m exciteddd)

Do You Know?

ChatGPT Hits 1 Billion Daily Searches

ChatGPT now handles 1 billion searches daily, reaching that mark 5.5x faster than Google. India leads global usage, making up 13.5%. With 800M monthly users and $3.7B in annual revenue, adoption is surging. As OpenAI pushes toward a “Super Assistant,” businesses should prepare for generative AI to shift how people search, learn, and create content.

On that note, Here is today’s menu:

1. AI Spotlight: The Future of Advertising (According to Meta) 🤯

2. Tool Talk: Try On by Google 🪄

3. Prompting Curiosity: Turn Vibes into Searchable Metadata 📝

4. What’s the HYPE About? — HOCCO🔥

The Future of Advertising (According to Meta) 🤯

Link: Meta Aims to Fully Automate Ad Creation Using AI | Wall Street Journal​

Why it matters:
​Soon, all it’ll take to launch an ad campaign is a single product photo.

The Wall Street Journal reported this week that Meta is building AI tools that will let advertisers create entire campaigns with almost no human input.

The idea is simple: show Meta what you’re selling, and it’ll handle the rest across Facebook, Instagram, and other platforms.

Right now, advertisers can use Meta’s AI to tweak existing content. But by the end of next year, especially for brands with smaller budgets, the tools will be able to generate ads from scratch. That includes creative, copy, targeting, personalization, and more. Meta's upcoming AI tools will even adapt visuals and messaging in real time based on things like user location.

As you may have guessed, Meta isn't exactly doing this out of the kindness of its heart. (Fun fact: corporations don't have hearts.)

This strategic push for AI in advertising is central to Meta’s future. Advertising made up 97% of Meta's revenue in 2024. Most folks think of Meta as a social media company, but in reality, Meta is more like an advertising empire masquerading as a social media company.

Over the past few years, Meta has poured that advertising money into developing custom AI chips, new data centers, and models they're training to master the art of persuasion.

It looks like Meta's ultimate goal is to become the go-to source for "AI for advertising".

Of course, not everyone’s on board. Some big brands are wary of handing over creative control and worry the AI just isn’t good enough yet to generate consistently high-quality visuals or video.

Still, if Meta pulls this off, it would lower the barrier to entry for digital marketing and fundamentally change who gets to compete online.

Change like this can feel overwhelming, but it’s also a huge opportunity. The earlier you understand the landscape, the better your shot at finding an edge within it. We'll be sure to cover the major developments of this story as they unfold this year, so stay tuned!

Tool Talk: Try On by Google 🪄

Use Case: See How Clothes Look On Yourself Before Buying

Link: Google Try On (Free, Not Sponsored!)​

Why you should care:
​We've seen dozens of startups try to build this: upload a photo of yourself, choose a piece of clothing, and see how it looks on you. The concept has always been exciting, but the execution was never quite there.

Now Google’s doing it, and it actually works.

Try On lets you upload a full-body photo of yourself and instantly see how real clothes would look on your body with folds, drapes, fabric textures and all. This is the first time virtual try-on has been done at this scale and with this level of realism, and it’s completely free!

Here's how to use Google Try On:

1. ​Head over to Search Labs and opt in to the “try on” experiment.​

2. Go to Google on your phone or desktop.

3. Search for clothing items like “maxi dress,” “linen shirt,” or “black jeans.”

4. Tap the “Try it on” icon on any supported product listing.

5. Upload a full-length photo of yourself.

6. See the outfit rendered onto your body in seconds.

Prompting Curiosity: Turn Vibes into Searchable Metadata 📝

Prompt Formula:
​Break down the song '[SONG TITLE]' by [ARTIST] into its key sonic elements, emotional tone, genre influences, instrumentation, tempo, and any keywords I could search to find royalty-free music with a similar vibe. Format the results as a list of 15-20 searchable tags I can use on a royalty-free music site.

Quick Description:
​Want your video project to have the vibe of a song like "The Man Who Sold the World" but you can't afford the rights to it?

Use this prompt to have ChatGPT break songs down into their components, making it easy for you to find similar songs on whatever royalty-free platform you're using.

How to Use:

1. Choose a song that captures the vibe you're after.

2. Copy the prompt above into ChatGPT.

3. Replace the song title and artist.

4. Send it!

5. Use the list of tags to search your favorite royalty-free music site (Artlist, Epidemic Sound, MotionArray, etc.).

This is a killer prompt for YouTubers, podcasters, filmmakers, and anyone trying to evoke a feeling without getting hit with a copyright claim.

What’s the HYPE About? — HOCCO🔥

Hocco is reaching the markets with their innovations and Zingy style that GenZs and GenAlphas love!!

They isn’t just selling ice cream. They’re selling a vibe.

Hocco’s viral “Oh Cone” and “Aamchi - mango-shaped ice cream” are redefining what it means to be product-first in D2C.

As someone learning the ropes of branding, consumer behavior, and strategy — this wasn’t just a dessert, it was a mini masterclass.

📌 What stood out to me?

✅ Pre-packed cone: no mess, just grab & go.
✅ Mango ice cream that looks like… a mango (scroll-stopping!).
✅ Packaging that demands to be shared - bright, quirky, and Instagram-ready.
✅ Seamless integration into quick commerce platforms like Blinkit & Instamart.
✅ And yes — deliberate scarcity that fuels FOMO & hype.

In a cluttered space like ice cream, this wasn’t about a big ad campaign. It was about thoughtful design and delightful delivery.

Lesson?

Don’t just ship a product. Ship an experience.

Don’t just sell ice cream. Sell curiosity, joy, and shareability.

(P.S. I could only get my hands on one of these — the other was already sold out. That’s how you know the strategy’s working.)

That's all for this week folks…

If you have a second, I’d appreciate it if you could rate this E-mail from Relevant to Non-relevant. Just poll and let me know! 😃

Stay Curious, Hustlers!

See you next Friday.
Much Love, Vasu